雷科技
Berlin time, September 3, 2026.
A day before the official opening of IFA Berlin 2026, consumer electronics brands have rolled out a flurry of new‑product launches. The Leitech IFA 26 reporting team has arrived on site in Berlin to deliver first‑hand, on‑the‑ground coverage of this year’s IFA.
This morning, Anker held its global media briefing ahead of the IFA opening, which the Leitech IFA reporting team was invited to attend.
(Image source: LeiTech)
At the show’s pre‑event warm‑up, IFA CEO Leif Lindner predicted that AI would run deep through the fabric of this year’s exhibition. He noted that AI has evolved from a niche product category into infrastructure powering the entire consumer‑electronics industry, integrated into practically every product line.
Anker has picked up on this trend as well, which is why it has unveiled a fairly sweeping brand restructuring.
Over the past few years, Anker has built a portfolio of five brands: Anker, eufy, soundcore, Anker SOLIX and eufyMake, spanning charging, smart home, audio, home energy and creative tool segments.
(Image source: LeiTech)
To Chinese consumers, Anker hardly needs an introduction, and soundcore also boasts a solid reputation. When it comes to eufy, Anker SOLIX and eufyMake, however, many people may have used their products without realising they all belong to Anker.
This time around, Anker is bringing them all back under one roof.
On‑site screens first displayed the five standalone brands before cutting to a giant “ANKER” logo. Going forward, Anker, eufy, soundcore, Anker SOLIX and eufyMake will gradually be consolidated under the Anker master brand. Its product lineup will be reorganised around two core scenarios: personal use and the home.
(Image source: LeiTech)
While the unification of its brand portfolio amounts to little more than a name‑plate change, the newly unveiled Anker MindBase lays bare Anker’s true ambition.
Put simply, it is a home‑oriented “domestic AI data hub”. Equipped with a 6‑TOPS NPU and a plug‑in 20‑TOPS Anker eufy AI Core compute card, it delivers on‑device AI analysis and decision‑making for Anker‑branded smart home hardware including security cameras and robot vacuums, enabling a deeper understanding of household environments and user preferences.
(Image source: LeiTech)
Beyond that, MindBase features two external drive bays with support for up to 48 TB of NAS storage, functioning directly as a private home cloud. Footage from home security cameras, photos and important files can all be stored locally.
In addition to working with Anker’s own ecosystem, MindBase supports third‑party devices via Matter, alongside major platforms including Apple HomeKit, Alexa and Google Assistant.
Anker also showcased the MindBase Security Kit, comprising products such as the TrackLight Cam S1 and Video Doorbell S4. In future, when a camera detects unusual activity, instead of merely pushing a phone alert, the AI Agent can theoretically draw on other connected devices for joint assessment and automated responses.
(Image source: LeiTech)
Beyond its home‑focused AI ecosystem, Anker has not overlooked its traditional strengths.
The brand is expanding the reach of its in‑house developed Thus AI chip across its audio lineup. Its flagship open‑ear clip‑on headphone, the AeroClip 2 Pro, now features on‑device AI recording, capable of meeting use‑cases such as meeting capture, transcription, summarisation and natural‑language search.
(Image source: LeiTech)
On the smart‑home front, the brand‑new Anker eufy S2 Max robotic lawn mower covers yards up to 15,000 square metres, backed by 48 TOPS of computing power and a 3D semantic mapping system. For home‑energy solutions, Anker unveiled the Solarbank Max AE111 with a maximum solar input of 10 kW. Also on display were new‑generation magnetic power banks, laptop chargers and a 3‑in‑1 wireless charging station.
It is clear that even with its multi‑category strategy, Anker shows no sign of slowing technical progress in its core charging business.
As in previous years, Anker remains one of the most‑watched Chinese consumer‑electronics brands at IFA.
This year’s press conference, however, marked the first step of its brand consolidation. The five sub‑brands are being brought under the single ANKER master brand. Meanwhile, with MindBase and its AI Agent technology, Anker aims to truly interconnect its diverse hardware as it evolves into a unified AI‑powered consumer‑electronics ecosystem brand.
Beyond the exhibition halls, Anker’s first‑ever direct‑to‑consumer store in Germany is in the final pre‑opening stages on the streets of Berlin. Scheduled to open on 5 September, the outlet represents another move by Anker to strengthen its brand recognition through offline retail.
(Image source: LeiTech)
While exact pricing and release dates for all new products were not announced during the presentation, these offerings are expected to roll out to consumers gradually from late 2026 to early 2027.
From September 4–8, the world’s largest consumer electronics and home appliance exhibition—IFA 2026—will take place in Berlin.
Recognized globally as the “most authoritative new media outlet covering IFA with AI expertise,” LeiTech has dispatched its largest and highest-caliber reporting team to date to Berlin. Deploying a “2+N” model—two live hosts plus multiple on-site editors and backend editors—LeiTech will deliver immersive, real-time, first-hand coverage of IFA 2026, with special focus on AI Agents integrated with appliances and hardware; robotics technology converging with home use cases; emerging digital lifestyle trends across human, automotive, and home domains; and how Chinese brands are showcasing innovation on the world stage.
The LeiTech IFA 2026 reporting team arrived in Berlin on September 3 to begin preliminary coverage—stay tuned!
